Independent music project from Tokyo

Nanashino-chan Original Lo-Fi Music for Listening, Visuals and Licensed Content

Nanashino-chan is an independent Tokyo lo-fi music artist and creative project producing original lo-fi, chillhop, and jazzhop for listeners, creators, brands, agencies, and global digital content.

The name represents the music artist, the independent project, and the character-based avatar used to express its visual world.

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Nanashino-chan, an independent Tokyo lo-fi music artist and creative project
Nanashino-chan — an independent music artist, project identity, and visual IP inspired by Tokyo nights and quiet creative time.
2,000+ Original lo-fi, chillhop, jazzhop, and instrumental tracks
3,500+ Shazam searches generated through listener discovery
2,500+ Public Instagram Reels observed using Nanashino-chan music
7M+ Combined views observed across public social content

Figures reflect project records and publicly observable signals as of July 2026. Public use is generally organic and non-sponsored unless separately stated. Counts may continue to change.

Identity

One name connecting the music, the project, and its visual world

Nanashino-chan is first and foremost a music artist: the name listeners see across official releases, YouTube, YouTube Music, Apple Music, Shazam, and other music-discovery platforms.

It is also the name of the independent project that produces and distributes the music, manages the original catalog and its rights, develops the website, and provides licensing routes for visual and commercial content.

The Nanashino-chan character acts as an avatar for the person behind the activity. It gives the project a consistent visual identity without requiring the work to depend on a conventional public-facing personality.

日本語要約

Nanashino-chanは、東京を拠点に活動する独立系Lo-Fi音楽アーティスト兼クリエイティブプロジェクトです。音楽を発表するアーティスト名であると同時に、制作・配信・権利管理・Web運営・ライセンス提供を行うプロジェクト名でもあります。キャラクターは、活動者本人と音楽の世界観を表すアバターです。

01 / Music Artist

Official music identity

The artist name used for original releases, streaming services, music discovery, and audience-facing activity.

02 / Independent Project

Production and operations

The independent structure behind music creation, distribution, catalog management, publishing, and licensing.

03 / Avatar

Character-based expression

A visual identity representing the creator behind the project and the quiet urban world surrounding the music.

04 / Creative IP

Music beyond a single platform

An original catalog, character identity, visual storytelling system, website, social presence, and licensing model developed together.

Origin and mission

Music designed to support the moment behind the screen

Nanashino-chan began YouTube activity in May 2024 and expanded into official digital music distribution in February 2025. The project grew from a simple idea: background music can be quiet without being anonymous, and useful without losing its emotional identity.

The sound is inspired by Tokyo at night—quiet streets, late trains, soft lights, cafés, desks, rain, and the space between daily life and focused creative work.

Rather than competing with narration, captions, product visuals, or storytelling, the music is intended to sit behind them. Soft drums, warm keys, understated melodies, and controlled arrangements help establish atmosphere while leaving space for the main message.

This approach connects two parts of the project: music for everyday listening and music that can function naturally inside videos, digital media, brand content, and other visual formats.

制作思想

Nanashino-chanが目指しているのは、強く主張して映像を支配する音楽ではなく、映像や言葉の背後で空気感、余韻、感情のトーンを支える音楽です。東京の夜や静かな日常をモチーフに、聴くための音楽と、映像の中で機能する音楽の両立を目指しています。

The music

Calm, urban, warm, and recognizable

The Nanashino-chan catalog moves across lo-fi hip hop, chillhop, jazzhop, calm instrumental music, chillwave, and Tokyo-inspired night sounds. The common thread is a low-distraction atmosphere with enough melody and texture to remain memorable.

Some tracks lean toward warm piano and jazz harmony. Others use city-night synths, relaxed grooves, soft percussion, or nostalgic textures. This range allows the catalog to support focus, reading, late-night work, quiet listening, and many forms of visual storytelling.

Selected Track

Smooth Groove

Warm, polished lo-fi for lifestyle, interior, fashion, and refined visual content.

Selected Track

Vaporwave Streets

Urban synthwave atmosphere for Tokyo visuals, city scenes, technology, and modern edits.

Selected Track

Smooth Transitions

Controlled, voice-friendly background music for explainers, product videos, and business content.

Selected Track

Stillness Vibes

Quiet instrumental space for culture, reading, reflection, calm communication, and slow visuals.

Start Listening Browse the Music Catalog Find Music for a Video

Discovery

Listener interest that goes beyond passive playback

Nanashino-chan music has passed 3,500 Shazam searches. A Shazam search begins when someone hears a track, becomes curious about it, and actively tries to identify the music.

That makes Shazam different from an automatic impression or passive stream. It provides a useful signal that the sound was noticeable enough for a listener to take another step.

The music has also appeared in more than 2,500 publicly observable Instagram Reels, with combined public social views exceeding seven million across recorded examples. These signals include audiences and visual contexts in Japan, Hong Kong, Brazil, and other regions.

日本語要約

Shazam検索は、どこかで曲を聴いた人が興味を持ち、自分で曲名を調べた行動です。3,500回以上のShazam検索に加え、公開確認できたInstagram Reelsは2,500件以上、公開SNS上の累計再生は700万回以上となっています。

Nanashino-chan reached the 3000 Shazam search milestone before passing 3500 searches
This image records the 3,000-search milestone reached in June 2026. The project total has since passed 3,500 Shazam searches.

Public visual contexts

Music discovered across creator, lifestyle, and brand-related content

Public social references help show how Nanashino-chan music can function in real visual environments. Observed examples span fashion and luxury media, interiors, lifestyle content, real estate, culture, beauty, creator videos, and other social-first formats.

The examples below are selected visual contexts rather than claims of formal partnership. Detailed source links and additional references are organized on the Works page.

Harper's BAZAAR Hong Kong public Reel in a Cartier-related visual context featuring Nanashino-chan music

Fashion and luxury media context

A Harper’s BAZAAR Hong Kong official Reel where Nanashino-chan music appeared in a Cartier-related public visual context.

Arte Moderna Retro public interior and lifestyle Reel featuring Nanashino-chan music

Interior and lifestyle context

A public Brazilian interior and lifestyle reference showing how warm lo-fi can support design-focused visual storytelling.

Japanese corporate real estate public social video context featuring Nanashino-chan music

Corporate and real estate context

A Japanese business-owned public social video context connecting the music with architecture, property, and corporate communication.

More References

International public use

Additional observed contexts include fashion, stationery, culture, beauty, hospitality, creator content, and lifestyle accounts across multiple regions.

View Works and Sources
Unless otherwise stated, usage and discovery signals are based on public, organic, non-sponsored use and publicly available data. Public use does not imply endorsement, sponsorship, partnership, direct client relationship, formal licensing status, or approval by the featured brands, creators, public figures, or organizations.

Rights and licensing

Original music with a more direct path to permission

Nanashino-chan manages both the master recording rights and the composition rights for its original catalog. This can make rights review more straightforward than licensing music where several labels, publishers, composers, or other third parties must be contacted separately.

Commercial and sync licensing options are available for eligible creator videos, company-owned social content, client projects, sponsored content, brand videos, product demonstrations, AI-generated videos, and advertising campaigns.

The appropriate license depends on who is publishing the content, whether paid promotion is involved, the platforms used, the campaign duration, and whether the work is being delivered to a client.

権利管理について

Nanashino-chanでは、オリジナルカタログの原盤権と楽曲著作権をプロジェクト側で管理しています。そのため、複数の第三者権利者が関与する楽曲と比較して、商用利用時の確認、記録、ライセンス手続きを比較的シンプルに進めやすい体制です。

Master Rights

Recording permission

Permission relating to the specific Nanashino-chan recording used in the final video or content.

Composition Rights

Song permission

Permission relating to the underlying original composition represented by the recording.

Commercial Creator

Organic commercial content

A typical route for eligible monetized videos, creator businesses, company-owned organic social posts, product videos, and other non-paid commercial publishing.

Sync License

Advertising and campaigns

A typical route for paid ads, promoted posts, sponsored campaigns, product launches, and time-limited brand campaign use.

Compare License Options Commercial vs Sync License Ask About Your Project
A Nanashino-chan license clarifies permission within the stated scope, but platform behavior may vary depending on service rules, account type, region, rights metadata, automated copyright detection, advertising policies, and future policy changes. Licensing does not guarantee platform approval, monetization, claim prevention, or uninterrupted availability.

Milestones

From an independent YouTube project to a global music catalog

Nanashino-chan has developed through a combination of music production, digital distribution, audience discovery, public visual use, creator-platform activity, and direct licensing infrastructure.

YouTube activity begins

Nanashino-chan began publishing and developing its lo-fi music activity on YouTube.

DSP distribution expands

Official music distribution began across digital streaming and music-discovery platforms.

YouTube Official Artist Channel

Nanashino-chan became represented through a YouTube Official Artist Channel and connected music catalog.

Luxury-media visual context

Nanashino-chan music appeared in a Harper’s BAZAAR Hong Kong official Reel in a Cartier-related public visual context.

2,000+ original tracks

The independently developed catalog passed 2,000 original lo-fi and related instrumental tracks.

Creator event in Tokyo

The project took part in an invitation-based creator event held at Google Tokyo Shibuya.

3,000+ Shazams

Active listener identification passed the 3,000-search milestone and continued to grow beyond 3,500 searches.

U-KNOCK 2026 participation

Nanashino-chan participated in a Korea–Japan content-industry summit in Tokyo and introduced its music IP and licensing model.

Industry participation

Connecting music with creators, platforms, and international content

Alongside online music activity, Nanashino-chan has participated in selected creator and content-industry events in Tokyo. These experiences provide opportunities to understand emerging production workflows, exchange ideas, and introduce the project to people working across digital content, creative IP, AI, video, music, and international business.

Event participation is presented as part of the project’s professional development and industry activity. It should not be interpreted as an endorsement, certification, investment, partnership, or guaranteed business relationship.

Creator Economy / Tokyo

Selected Creator Event Experience

Nanashino-chan participated in an invitation-based creator event held at Google Tokyo Shibuya with approximately 200 participants. The event created a meeting point between artists, creators, digital platforms, music discovery, and modern content production.

日本語

Google Tokyo Shibuyaで開催された、約200人規模の招待制クリエイターイベントに参加しました。音楽、動画プラットフォーム、クリエイター文化、デジタルコンテンツ制作が交差する場への参加実績として掲載しています。

Korea × Japan / Content Industry

U-KNOCK 2026 in Japan Summit

In July 2026, Nanashino-chan participated in U-KNOCK 2026 in Japan Summit in Tokyo. The event connected Korean content companies with Japanese media, investment, and potential business partners across creative IP, video, technology, localization, and international expansion.

Nanashino-chan introduced its original music catalog, direct licensing structure, and potential applications across AI-generated content, advertising, webtoons, animation, games, social media, and other visual formats.

日本語

2026年7月、東京で開催された「U-KNOCK 2026 in Japan Summit」に参加しました。オリジナル音楽カタログ、原盤権・著作権を管理するライセンス体制、AI動画、広告、Webtoon、アニメーション、ゲーム、SNSなどでの活用可能性を紹介し、日韓コンテンツ産業に関わる参加者と情報交換を行いました。

View official U-KNOCK event information

Nanashino-chan participating in an invitation-based creator event at Google Tokyo Shibuya
Creator event at Google Tokyo Shibuya — a meeting point for music, creators, digital platforms, and content production.
The Artists' Night creator event held at Google Tokyo with selected artists and creators
“The Artists’ Night” — an invitation-based gathering for selected artists and creators.
Nanashino-chan participating in U-KNOCK 2026 in Japan Summit in Tokyo
U-KNOCK 2026 in Japan Summit — a Korea–Japan content-industry event focused on creative IP, business connections, and cross-border collaboration.
Participation does not imply official endorsement, certification, sponsorship, investment, partnership, or guaranteed cooperation by Google, the event organizers, participating companies, or related organizations.
イベント参加に関する免責

これらのイベントへの参加は、Google、主催・運営団体、参加企業、または関係団体による公認、認定、推薦、スポンサー提供、投資、提携、直接取引、将来の協業を意味するものではありません。

Use cases

Created for listeners—and built to work with visual content

The same musical qualities that support focus and quiet listening can also help creators and businesses establish atmosphere without distracting from narration, captions, products, interviews, or visual storytelling.

Listeners

Focus and quiet routines

Lo-fi and jazzhop for studying, reading, coding, desk work, calm evenings, cafés, and low-volume background listening.

Creators

Videos and social content

Background music options for eligible YouTube videos, Instagram Reels, TikTok videos, podcasts, commentary, reviews, and creator-led content.

Brands and Agencies

Business and campaign visuals

Music licensing routes for company content, product videos, client work, sponsored content, brand storytelling, and paid campaigns.

AI and Digital Media

New production workflows

Original background music for eligible AI visuals, AI narration, avatars, product explainers, automated editing, webtoons, animation, and digital content.

Explore the project

Listen first, review the work, or explore licensing

Listen

Hear the music

Start with the site player or browse the wider catalog by mood, use case, and listening context.

Listen Now Music Catalog
Review

See public references

Explore source links, business contexts, visual examples, project milestones, and licensing guidance.

View Works
License

Use the music

Compare personal, commercial creator, sync, and custom licensing routes before publishing.

View Licensing
Contact

Discuss a specific project

Contact Nanashino-chan for unusual usage, campaign scope, client work, custom terms, or track confirmation.

Contact

FAQ

Frequently asked questions

Who is Nanashino-chan?

Nanashino-chan is an independent Tokyo lo-fi music artist and creative project. The name represents the music artist, the project identity, and the avatar used for its visual storytelling.

What kind of music does Nanashino-chan create?

The catalog includes original lo-fi, chillhop, jazzhop, calm instrumental music, and Tokyo-inspired night sounds designed for listening and visual content.

Does Nanashino-chan control the music rights?

Nanashino-chan manages the master recording rights and composition rights for its original catalog, helping make commercial rights review and licensing documentation more straightforward.

Can the music be licensed for commercial videos?

Yes. Commercial and sync licensing options are available for eligible creator videos, company content, client work, sponsored content, brand videos, advertising campaigns, and AI-generated video projects.

Can licensed music still be detected by a platform?

Yes. Automated systems may still detect licensed music. Keep your receipt, license certificate, track information, project records, publication dates, platforms, and permitted usage scope.

Do public use references imply endorsement or partnership?

No. Unless separately stated, public references do not imply endorsement, sponsorship, partnership, approval, direct client status, or a formal licensing relationship.

日本語

Nanashino-chanの音楽は、適切なライセンス範囲内で商用利用に対応しています。企業動画、SNS、広告、AI動画、スポンサーコンテンツ、クライアントワークなどで利用する場合は、公開前に用途、媒体、広告配信の有無、期間、利用主体に合ったライセンスをご確認ください。

Selected guides

Continue with the page that matches your purpose

Commercial Music Licensing

Understand how music licensing works for creators, brands, agencies, businesses, and commercial projects.

Read the Guide

Commercial vs Sync License

Compare organic business publishing with paid advertising, promoted campaigns, and time-limited sync use.

Compare Licenses

Recommended Commercial Tracks

Browse selected Nanashino-chan tracks organized for brand, agency, creator, product, and visual use.

Browse Tracks

Proof of Music License

Learn what records businesses, agencies, and creators should save when licensing music for content.

View Documentation Guide

Next step

Find the right way to experience Nanashino-chan music

Listen for focus, work, reading, and quiet nights. Explore public use references if you are evaluating the project, or review licensing options if you want to use the music in videos, advertising, digital media, or client work.

音楽として聴く、公開利用実績を確認する、映像や商用コンテンツで使用する。目的に合ったページからNanashino-chanのプロジェクトをご覧ください。

Listen to the Music View Works Explore Licensing

Official channels

Follow Nanashino-chan

Follow the project, listen to official releases, and confirm Nanashino-chan’s public activity across music and social platforms.

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